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Nekicesa attends 3rd Alimarket Event on Packaging Solutions for the FMCG Industry

“An event showcasing the latest innovations and trends for manufacturers of packaging, packers and retailers.”

“An event showcasing the latest innovations and trends for manufacturers of packaging, packers and retailers.”

On June 15th, the 3rd Alimarket Event on Packaging Solutions for the Consumer goods industry took place in Madrid, a gathering of tremendous importance for all operators involved in the packaging value chain.

Nekicesa had the chance to attend the event and get to know first hand from professionals of the sector the packaging solutions that are being adopted by companies of significant international relevance.

The event was mainly aimed at the consumer sector, and it highlighted advances and solutions that companies are introducing on their production lines or when selecting their suppliers.

The event included a total of 12 presentations, in which the speakers gave their impressions in relation to the tagline chosen for this year’s event: “Innovation and sustainability, the road towards the future”.

  • Regarding innovation, the current challenge in packaging is the application of new infrastructures that improve quality and production.
    • According to data shared at the event, 90% of innovations fail due to the lack of a strategy that guarantees a good transition from industrialisation to the market launch phase.
  • Sustainability was another central issue on the event. Emphasis was placed on the growing interest in environmental care, which has become a premise that end consumers demand from companies. It is also defining trends in the manufacture of packaging and in the choice of materials for the optimization of resources and responsible practices.

As the day advanced cost savings and the improvement in consumer access to the product were also discussed. One of the most relevant proposals was to partner with a trusted supplier in order to develop innovative solutions together.

Associating with a supplier to develop packaging innovations generally results in greater project results, times and costs but also on packaging logistics efficiency.

Overall, it was a very enriching experience in which Nekicesa had the chance to come into contact with industry professionals, and share developments regarding the latest trends on the packaging sector.

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