Your decisions will determine your life course. Some people could be defined as innovative and risky, others will prefer a firm and secure path... each one with their own needs and concerns but all equally relevant. Digital printing is an unknown territory to be explored; each of you will get a digital profile that will define the kind of explorer you are. Do the test and discover your digital profile. At Nekicesa we will guide your digital development and help each profile to obtain the maximum benefit.
The following form contains 5 questions to define your digital profile. Take your time to choose the responses, all of them are valid. You will follow your own way until discover it.
Yes, the customization campaign in Coca Cola cans within the names has been made with digital printing.
Yes, Coca Cola campaign sounds to me but I didn’t know it had been made with digital printing techniques.
I know several customization campaigns, including my industry.
Yes, in fact we are considering to launch soon a campaign of customized packaging.
No, I do not know about any digital printing packaging campaing.
I do not think this is necessary, current packaging is working.
Yes, Marketing team is always suggesting improvements but the project cost is too high.
We would like to do some update but keeping current concept.
Yes, but only to modify a particular feature, nothing creative.
This is a priority for us; in fact we have already carried out special packaging models to differentiate from our competitors.
Functional, easy to stack and to handle at packaging line.
Different, standing out at the sale point; design is essential from a sales point of view.
Simple in order to obtain the best balance between design and cost, using a few colours and combining print runs.
It follows eco-design guidelines, by using only the necessary cardboard fitted to the product and we also take care to ensure that cardboard comes from sustainable forests.
We have very different packaging that changes depending on each product or client but always following sustainable criteria.
Add advertising messages and new designs to each package, in order to create a unique experience for each client.
Create short print runs if necessary with low impact on costs.
Include unique codes in each packaging, so as to be able to trace each of our products and improve stocks management.
Reach sustainability targets (material reduction, wastes and energy).
Carry out models, colour tests and market launches at a relatively low-cost.
Ensure packaging colour uniformity.
Haste production and agility in design modification.
I would not need nothing more, I am already convinced.
Real savings in short prints.
I have no intention to change until the whole industry does it.
